Google Ads Actions — 2026-05-14

Wasted-spend & profitability dive · MCC 2983456428 · Window 7d · 19 accounts · generated 2026-05-14 08:39
Total Spend
AUD 132,169
CAD 66,910
EUR 48,487
GBP 177,153
NZD 14,487
SGD 7,921
USD 160,521
ZAR 176,879
Conversions
49,879
Wasted on no-conv search terms
AUD 4,175
CAD 502
EUR 37
GBP 372
NZD 64
SGD 101
USD 2,524
ZAR 9,339
Wasted on no-conv keywords
AUD 8,532
CAD 5,085
EUR 1,163
GBP 6,844
NZD 334
SGD 1,105
USD 9,662
ZAR 10,565
Wasted on no-conv ad groups
AUD 2,737
CAD 2,195
GBP 5,817
NZD 113
SGD 327
USD 8,244
ZAR 1,242

Wasted spend · Keywords with zero conversions

Market Keyword Match Campaign Ad group Spend Clicks Impr
Google Prospect USfreelance photography jobsBROADPhotography - Nationalgeneral-photography-jobs-work-freelance811 USD3544,299
Google Customer ZAloft insulationBROADConstruction & Trades | Home Insulation (1213) | CBidloft-insulation-specific:loft-insulation-(1213)671 ZAR30526
Google Customer ZAbusiness consultantBROADLegal & Business | Business Consulting (1456) | CBidbusiness-advisor-(1456)461 ZAR67506
Google Prospect UScleaning contractsBROADCleaning - Nationalcommercial-cleaning426 USD1551,427
Google Customer ZABookkeepingBROADLegal & Business | Bookkeeping Service (1820) | National | CBidbookkeeping-generic(1820)374 ZAR65334
Google Customer ZAbusiness consultant servicesPHRASELegal & Business | Business Consulting (1456) | CBidbusiness-advisor-(1456)345 ZAR11158
Google Prospect CAadvertise cleaning servicesBROADCleaningcleaning-services322 CAD481,034
Google Customer ZAbark.com reviewsEXACTBrand - ZA | CBidbark-generic318 ZAR743
Google Prospect USlimo leadsBROADLimousine Hire - Nationallimousine hire leads307 USD46475
Google Customer AUwebsite makerPHRASE1 Web & App Development | Web Design & Development | Polarisweb-design-specific:create-a-website275 AUD17212
Google Customer ZAHR consultantEXACTLegal & Business | HR Consulting (1826) - National | CBidhr-consultant-(1826)260 ZAR340
Google Customer ZAbusiness accountantPHRASELegal & Business | Business Accounting Services (1819) - CBidaccounting-business258 ZAR7118
Google Prospect UShow to get coaching clientsBROADCoaching - Nationallife-coaching-clients253 USD37411
Google Customer AUproperty management melbourneBROADLegal & Business | Property Management (136) | Sourceproperty-management-specific:property-management-melbourne225 AUD30649
Google Prospect USfreelance accounting workBROADAccounting & Bookkeeping - Nationalaccounting freelance222 USD45437
Google Prospect UScatering clientsBROADCatering - Nationalcatering clients and customers217 USD49385
Google Customer SGwrite a will singaporeBROADLegal Services | Maximize tROASwill-writing-specific:will-writing212 SGD75743
Google Prospect USthumbtackEXACTCompetitorsThumbtack211 USD522,865
Google Customer ZAkitchen extensionBROADConstruction & Trades | Property Extensions (1976) - National | CBidkitchen-extension-(1976)210 ZAR13219
Google Prospect UScleaning contractsBROADCleaning - Nationaljanitorial-cleaning208 USD81650
Google Prospect CAHomeStarsEXACTCompetitorsHomeStars202 CAD26988
Google Customer AUhr consultingPHRASELegal & Business | HR Consulting (1826)hr-consultants-specific:hr-consulting196 AUD796
Google Prospect CApromote therapy businessBROADTherapypromote-advertise-market192 CAD23384
Google Customer ZAdrivewayPHRASEDriveway Installation (1069) | Metros | GP + WC | CBiddriveway-installation-(1069)189 ZAR16153
Google Customer ZAlegal servicesBROADLegal & Business | Lawyers, Solicitors & Notary Publics (1525) - National | CBidlegal-services-(1525)185 ZAR26267
Google Prospect CAHomeStarsPHRASECompetitorsHomeStars181 CAD23507
Google Customer AUapp developersEXACTMarketing & Technology | Mobile Software Development (1499) | Sourceapp-developers179 AUD543
Google Customer ZAwillsBROADLegal & Business | Wills and Estate Planning (1536) | CBidwill-writing-specific:wills177 ZAR15224
Google Prospect CAcleaning contractsBROADCleaningcleaning contracts177 CAD71627
Google Customer ZAcost of hr consulting servicesEXACTLegal & Business | HR Consulting (1826) - National | CBidhr-consultant-(1826)177 ZAR415

Wasted spend · Ad groups with zero conversions

Market Ad group Campaign Spend Clicks Impr
Google Prospect GBpainting-&-decoration-interior-(42)GB | Demand Gen | Seller1,185 GBP71137,603
Google Prospect USgeneral-photography-jobs-work-freelancePhotography - National1,021 USD4385,422
Google Prospect UScommercial-cleaningCleaning - National928 USD3362,766
Google Prospect GBdriveway-installation-(1069)GB | Demand Gen | Seller748 GBP24223,831
Google Prospect GBmybuilder_Competitors | AIM + tRE605 GBP16910,120
Google Prospect USjanitorial-cleaningCleaning - National497 USD1971,717
Google Prospect UScatering clients and customersCatering - National446 USD103775
Google Prospect USclientsSecurity Guard Services - National414 USD90882
Google Prospect CAcleaning-servicesCleaning400 CAD641,357
Google Prospect USlimousine hire leadsLimousine Hire - National390 USD62631
Google Prospect CAHomeStarsCompetitors384 CAD491,495
Google Prospect GBgeneral-care-leads-businessHome & Domiciliary Care380 GBP1251,920
Google Prospect USHouse Cleaning + LeadsHouse Cleaning - National362 USD1091,206
Google Prospect USlife-coaching-clientsCoaching - National340 USD47611
Google Customer ZAdatabase-developmentMarketing & Technology | Database Development (1903) | CBid334 ZAR18238
Google Prospect USHouse Cleaning + JobsHouse Cleaning - National324 USD1912,229
Google Prospect GBend of tenancy cleaning + jobsEnd Of Tenancy Cleaning - National309 GBP1662,229
Google Prospect USThumbtackCompetitors307 USD723,602
Google Customer AUsmall-business-consultingLegal & Business | Business Consulting (1456) | Source272 AUD26513
Google Prospect USAngiCompetitors262 USD741,709
Google Prospect USGigs & ClientsMotivational Speaking - National254 USD54393
Google Prospect USlife-coaching-jobsCoaching - National250 USD57677
Google Prospect CAcleaning contractsCleaning247 CAD94796
Google Prospect USaccounting freelanceAccounting & Bookkeeping - National236 USD51467
Google Customer AUproperty-management-specific:property-management-melbourneLegal & Business | Property Management (136) | Source234 AUD31689

Wasted spend · Match-type performance

Market Match Spend Clicks Conv CTR CPA ROAS
Google Prospect CABROAD3,038 CAD6004.06.70%759.53 CAD0.24
Google Prospect CAPHRASE895 CAD2040.06.98%n/a0.00
Google Prospect CAEXACT768 CAD1500.04.51%n/a0.00
Google Prospect AUBROAD1,053 AUD15821.18.73%49.83 AUD0.50
Google Prospect AUPHRASE306 AUD477.08.92%43.74 AUD0.00
Google Prospect AUEXACT139 AUD307.013.22%19.80 AUD0.00
Google Customer AUBROAD73,912 AUD15,3283,045.77.17%24.27 AUD1.23
Google Customer AUPHRASE29,811 AUD5,9891,045.28.56%28.52 AUD1.24
Google Customer AUEXACT19,770 AUD3,544812.18.07%24.34 AUD1.31
Google Customer CABROAD28,257 CAD13,0652,335.97.30%12.10 CAD1.33
Google Customer CAPHRASE16,539 CAD7,0091,334.48.51%12.39 CAD1.42
Google Customer CAEXACT5,701 CAD3,225640.710.39%8.90 CAD1.75
Google Customer DEBROAD12,380 EUR9,7351,296.17.79%9.55 EUR1.32
Google Customer DEEXACT2,214 EUR2,057218.69.87%10.13 EUR1.24
Google Customer DEPHRASE1,181 EUR931118.38.47%9.98 EUR1.29
Google Customer FRBROAD6,940 EUR7,865749.59.43%9.26 EUR1.30
Google Customer FREXACT2,962 EUR3,065283.710.29%10.44 EUR1.25
Google Customer FRPHRASE440 EUR62772.79.06%6.05 EUR2.08
Google Customer IEBROAD7,939 EUR5,694588.77.03%13.49 EUR1.23
Google Customer IEEXACT3,897 EUR3,387371.913.48%10.48 EUR1.66
Google Customer IEPHRASE1,544 EUR1,309110.68.27%13.96 EUR1.25
Google Prospect NZBROAD80 NZD325.324.43%14.95 NZD0.07
Google Prospect NZPHRASE44 NZD193.412.03%13.07 NZD0.08
Google Prospect NZEXACT11 NZD42.030.77%5.69 NZD0.18
Google Customer SGBROAD5,083 SGD1,636260.94.90%19.48 SGD1.19
Google Customer SGPHRASE1,932 SGD48091.36.44%21.16 SGD1.31
Google Customer SGEXACT555 SGD14321.69.60%25.69 SGD0.95
Google Prospect GBBROAD4,906 GBP2,56017.36.49%283.03 GBP0.34
Google Prospect GBPHRASE2,204 GBP9825.05.52%440.71 GBP0.47
Google Prospect GBEXACT2,163 GBP1,0906.76.39%324.43 GBP0.28
Google Customer NZBROAD10,782 NZD4,361649.08.92%16.61 NZD1.27
Google Customer NZPHRASE1,451 NZD43768.29.52%21.27 NZD1.41
Google Customer NZEXACT1,342 NZD567108.411.74%12.37 NZD1.88
Google Customer GBBROAD64,444 GBP48,7058,063.56.77%7.99 GBP1.42
Google Customer GBEXACT47,611 GBP38,4646,685.08.84%7.12 GBP1.59
Google Customer GBPHRASE23,816 GBP15,7922,762.37.44%8.62 GBP1.54
Google Prospect USBROAD5,951 USD1,7391.08.39%5,951.36 USD0.04
Google Prospect USPHRASE2,945 USD1,0060.010.19%n/a0.00
Google Prospect USEXACT936 USD3040.04.58%n/a0.00
Google Customer ZABROAD88,025 ZAR9,4551,158.49.95%75.99 ZAR1.07
Google Customer ZAEXACT22,630 ZAR2,321356.113.11%63.55 ZAR1.14
Google Customer ZAPHRASE16,854 ZAR1,608261.48.90%64.48 ZAR1.32
Google Customer USBROAD76,536 USD33,5555,676.77.74%13.48 USD1.36
Google Customer USEXACT34,524 USD13,6172,417.88.93%14.28 USD1.45
Google Customer USPHRASE20,676 USD6,2201,043.27.84%19.82 USD1.46

Profitability · Per-market snapshot

Market Ccy Spend Conv CPA ROAS Brand % Brand CPA Non-brand CPA
Google Prospect CACAD4,74941,187.220.150%n/an/a
Google Prospect AUAUD3,1839135.120.300%n/a49.27
Google Customer AU | PolarisAUD000.000.000%n/an/a
Google Customer AUAUD128,9865,11925.201.230%37.3825.10
Google Customer CACAD62,1615,18511.991.386%1.6011.51
Google Customer DEEUR18,3561,9029.651.323%5.999.32
Google Prospect FREUR000.000.000%n/an/a
Google Customer FREUR13,2351,32110.021.252%6.399.68
Google Customer IEEUR16,8831,32212.771.3213%3.3913.88
Google Prospect IEEUR1300.000.000%n/an/a
Google Prospect NZNZD1461113.640.070%n/a16.20
Google Customer SGSGD7,92138320.661.181%22.9617.89
Google Prospect GBGBP13,89133420.930.260%n/a427.01
Google Customer NZNZD14,34188616.181.344%9.4015.80
Google Customer GBGBP163,26220,7927.851.490%6.968.28
Google Prospect USUSD10,586110,586.470.020%n/an/a
Google Customer ZAZAR170,6552,53967.221.227%63.7973.09
Google Prospect ZAZAR6,22416,223.870.070%n/an/a
Google Customer USUSD149,93410,28914.571.395%7.0213.49

Profitability · Campaigns with expensive CPA (≥1.8× market median)

Market Campaign Spend Conv CPA Market median CPA / median ROAS
Google Customer AU1 Motivational Speaking | Motivational Speaking (2067) | Polaris331 AUD1.0331.36 AUD18.26 AUD18.2×0.08
Google Customer NZHome Services | Commercial & Office Cleaning (1141) | Source257 NZD2.0128.27 NZD10.93 NZD11.7×0.00
Google Customer NZEvents & Creative | Video Design & Production (126) | Source115 NZD1.0114.75 NZD10.93 NZD10.5×0.31
Google Customer DEEPOS (2140) | National [de] | CBid251 EUR3.083.64 EUR8.32 EUR10.1×0.72
Google Customer DEWeb Development (1506) | National [de] | Portfolio81 EUR1.081.33 EUR8.32 EUR9.8×0.38
Google Customer ZAConstruction & Trades | Demolition Services (1075) - National | CBid261 ZAR0.4594.52 ZAR61.86 ZAR9.6×0.27
Google Customer AUConstruction & Trades | Vehicle Tracking (2121)877 AUD5.0175.40 AUD18.26 AUD9.6×0.33
Google Customer SGResidential Interior | tROAS117 SGD1.0116.56 SGD12.15 SGD9.6×0.38
Google Customer USLegal & Business | Employment Lawyers (1837) - State Specific (California) | Campaign Level Bidding558 USD5.0111.65 USD12.47 USD9.0×0.16
Google Customer USConstruction & Trades | Furniture Design Services (1925) | Portfolio Bidding220 USD2.0110.24 USD12.47 USD8.8×0.29
Google Customer FREPOS (2140) | National [fr] | CBid1,575 EUR28.655.09 EUR6.24 EUR8.8×1.07
Google Customer USMarketing & Technology | Promotional Video Production (1798) | Campaign Level Bidding tROAS Expansion + AI Max - 1798206 USD2.0102.94 USD12.47 USD8.3×0.19
Google Customer AU1 Web & App Development | Web Design & Development | Polaris1,622 AUD10.9148.43 AUD18.26 AUD8.1×0.51
Google Prospect GBGB | Demand Gen | Seller2,229 GBP1.02,228.55 GBP275.31 GBP8.1×0.06
Google Customer SGSocial Media Marketing | max tROAS264 SGD3.088.08 SGD12.15 SGD7.2×0.19
Google Customer AU1 Therapy & Counselling | Couples & Relationship Therapy/Counselling | Polaris131 AUD1.0130.94 AUD18.26 AUD7.2×0.30
Google Customer FRStairlift Installation & Repair (2168) | Regional [fr] | CBid934 EUR20.944.67 EUR6.24 EUR7.2×1.12
Google Customer GBEvents & Creative | Promotional Video Production (1798) | Source | CLB109 GBP2.054.50 GBP7.67 GBP7.1×0.54
Google Customer ZAConstruction & Trades | Garage Conversions (1786) | CBid850 ZAR2.0424.99 ZAR61.86 ZAR6.9×0.20
Google Customer NZConstruction & Trades | Roofing Installation or Replacement (1108)75 NZD1.074.86 NZD10.93 NZD6.9×0.81
Google Customer GBLegal & Business | EPOS (2140) | CLB835 GBP15.952.53 GBP7.67 GBP6.8×1.03
Google Customer AUMarketing & Technology | Telemarketing (1874)221 AUD2.0110.41 AUD18.26 AUD6.0×0.00
Google Customer USLegal & Business | Financial Advisors (1463) | Campaign Level Bidding tROAS Expansion + AI Max - 1463149 USD2.074.66 USD12.47 USD6.0×0.37
Google Customer USMarketing & Technology | Network, Database & IT Support (286) | Campaign Level Bidding220 USD3.073.42 USD12.47 USD5.9×0.41
Google Customer ZAPatio Services (1102) | Metro | GP + WC | CBid360 ZAR1.0360.04 ZAR61.86 ZAR5.8×0.35

Profitability · Profitable campaigns capped by budget

Market Campaign Spend Daily budget Conv ROAS IS% Lost IS (budget)
Google Customer AUHealth & Wellbeing | Personal Trainers (74) | Polaris721 AUD100 AUD39.91.3920.2%79.2%
Google Prospect NZBuilder53 NZD7 NZD2.00.0411.5%78.1%
Google Customer AULegal & Business | Immigration Lawyers (1521) | Polaris1,210 AUD150 AUD28.00.7610.1%73.7%
Google Customer AUHealth & Wellbeing | Personal Trainers (74) | Remote | Polaris728 AUD100 AUD33.41.2522.7%69.9%
Google Customer AUEvents & Creative | DJ (1018) | Other Cities | Polaris121 AUD15 AUD3.00.2730.7%64.0%
Google Customer AU1 Therapy & Counselling | Individual Therapy & Counselling | Polaris303 AUD150 AUD13.01.4210.0%61.5%
Google Customer AUEvents & Creative | DJ (1018) | Main Cities | Polaris271 AUD37 AUD22.73.0933.2%60.5%
Google Prospect AU_Generic773 AUD100 AUD4.00.6810.7%54.7%
Google Customer AU1 Photography & Videography | Wedding & Event Photography | Polaris83 AUD40 AUD4.92.6316.0%48.5%
Google Prospect NZ_Generic82 NZD10 NZD8.70.1117.1%48.2%
Google Customer ZAConstruction & Trades | Bathroom Design & Planning (1923) | CBid4,042 ZAR600 ZAR35.60.9410.0%46.9%
Google Customer AUEvents & Creative | Band Entertainment (1012) | Source | Polaris1,062 AUD150 AUD38.90.8929.3%46.0%
Google Customer AUEvents & Creative | Magician (989) | Source | Polaris559 AUD80 AUD26.01.1733.3%43.9%
Google Customer AULegal & Business | Lawyers, Solicitors & Notary Publics (1525) | Polaris738 AUD100 AUD22.00.4110.0%43.2%
Google Customer AUEvents & Creative | Photo Booth Hire (995) | Polaris735 AUD100 AUD9.00.2928.6%36.3%
Google Customer AUHome Services | House Cleaning (1212) | Other Cities | Polaris539 AUD68 AUD26.00.7415.1%35.9%
Google Customer AU1 Therapy & Counselling | Couples & Relationship Therapy/Counselling | Polaris131 AUD60 AUD1.00.3017.3%35.9%
Google Customer USLegal & Business | Employment Lawyers (1837) - State Specific (everything else) | Campaign Level Bidding816 USD100 USD74.31.5210.5%29.3%
Google Customer AUConstruction & Trades | Kitchen Installation & Remodelling (1148) | Source401 AUD51 AUD8.20.5110.0%28.8%
Google Customer ZAConstruction & Trades | Repointing (1980) | CBid4,168 ZAR600 ZAR76.11.1623.2%28.5%
Google Customer GBLegal & Business | Mortgage Advice (98) | Source | CLB1,813 GBP230 GBP77.60.6810.0%28.1%
Google Customer GB_Brand+UK | CLB2,832 GBP390 GBP845.23.8859.7%24.3%
Google Prospect AUHouse Cleaning | Polaris724 AUD110 AUD31.10.0021.3%24.1%
Google Customer AULegal & Business | Family Lawyers (1520) | Polaris1,042 AUD70 AUD33.01.0110.0%22.4%
Google Customer ZAEvents & Creative | Wedding Celebrants (1703) | CBid3,879 ZAR600 ZAR58.21.0210.1%18.1%

Profitability · Low conversion rate vs. market median

Market Campaign Spend Clicks Conv Conv rate Market median
Google Prospect CACompetitors634 CAD920.00.0%0.1%
Google Prospect CATherapy307 CAD590.00.0%0.1%
Google Prospect CABookkeeping253 CAD560.00.0%0.1%
Google Customer ZAPets | Dog Training (1556) | CBid113 ZAR610.00.0%16.3%
Google Prospect ZAZA | Seller | Pmax | Gardening (179)1,242 ZAR3000.00.0%0.2%
Google Customer USConstruction & Trades | Builders & Flooring | Campaign Level Bidding84 USD500.00.0%15.8%
Google Customer USEvents & Creative | AV Equipment Rental For Events (1037) | Campaign Level Bidding77 USD890.00.0%15.8%
Google Customer GBLessons & Training | Martial Arts Classes (1423) | CLB58 GBP3433.51.0%15.0%
Google Customer USConstruction & Trades | Furniture Design Services (1925) | Portfolio Bidding220 USD1282.01.6%15.8%
Google Customer GBConstruction & Trades | Skip Hire (1990) | CLB113 GBP57510.81.9%15.0%
Google Customer NZConstruction & Trades | Handyman (1147)53 NZD521.01.9%14.5%
Google Customer ZAHealth & Wellbeing | Massage Therapy (1639) | National | CBid506 ZAR1895.02.6%16.3%
Google Customer GBPets | Dog & Pet Grooming (1634) | CLB97 GBP68418.62.7%15.0%
Google Customer USEvents & Creative | AV Equipment Rental For Events (1037) | Campaign Level Bidding tROAS Expansion + AI Max - 1037189 USD1845.02.7%15.8%
Google Customer AUEvents & Creative | Photo Booth Hire (995) | Polaris735 AUD3299.02.7%15.4%
Google Customer USLegal & Business | Financial Advisors (1463) | Campaign Level Bidding tROAS Expansion + AI Max - 1463149 USD702.02.9%15.8%
Google Customer FRBrand | National [fr] | CBid71 EUR39211.42.9%9.6%
Google Customer IEProperty Extensions (1976) | National [ie] | CLB551 EUR43713.23.0%10.2%
Google Customer AUConstruction & Trades | Property Extensions (1976)464 AUD1595.03.1%15.4%
Google Customer ZALegal & Business | Business Consulting (1456) | CBid20,147 ZAR3,018101.33.4%16.3%
Google Customer FRDisability & Accessibility Home Installation (1938) | Regional [fr] | AGBid60 EUR592.03.4%9.6%
Google Customer ZAConstruction & Trades | Garage Conversions (1786) | CBid850 ZAR582.03.4%16.3%
Google Customer USConstruction & Trades | Gardening Design & Maintenance | Campaign Level Bidding tROAS Expansion + AI Max - Gardening Design64 USD582.03.4%15.8%
Google Customer IEKitchen Installation & Remodelling (1148) | National [ie] | CLB106 EUR993.43.5%10.2%
Google Customer USHealth & Wellbeing | Massage Therapists (1639) | Campaign Level Bidding tROAS Expansion + AI Max - 163962 USD1415.03.5%15.8%